Length For your written posts, 400 to 500 words

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That’s because the mix of lengths and media creates a better user experience and is more likely to be useful to searchers. Media Always include at least 1 image with every blog post, and use more if you can. Infographics, videos, and slides are excellent visual supplements to your regular written posts.should be the minimum. That length gives search engines ample text to crawl and plenty of keywords and context clues to help them understand what the article is about.

Cap your posts at 5000 words; anything longer should be an ebook. Claim Clean Email Authorship Blog Writing Tips - Claim Authorship Setting up Google Authorship for your posts is just smart SEO for getting traffic from Google. It’s possible that Google may someday incorporate authorship into its search algorithm, so using this blog writing tip and setting Google Authorship up now will help you build authority and presence on Google+. Claiming Google Authorship is also beneficial for SEO because it creates rich snippets for your blog posts when they appear in search.

Results with the author’s photo, name, and Google+ information have higher click-through rates than plain results. Do Your Keyword Research Although SEO is moving toward building thought leadership and community with awesome content, keywords are still important. Find the best keywords you can and use them in all the right places in each post, namely: title URL if possible meta data headings and subheadings image names, descriptions, captions, and alt image tags throughout the content Use Long-Tail Keywords Longer keyword phrases might not get as high search traffic as shorter keywords, but they’re almost always more relevant to the searcher and much easier to rank for.