This is the process of channeling

sharminakter274

Let's take a very banal example, but I hope it can offer you some food for thought: you manage a business that sells medicines against colds. A man comes home from work soaking wet because it's raining outside and he didn't have an umbrella with him, he has dinner and goes to bed. While he is lying down, he realizes that his nose is blocked and that he cannot breathe well. It is, therefore, likely that if he has to look for information online about buying cold medicines, he does it right in the middle of the night: first of all because he wants to find a solution as soon as possible (the next day he will be ready to reach your pharmacy!); secondly because he cannot sleep and, consequently, has nothing else to do. At this point you will be curious to know what the X time of your company is, right? Nothing simpler. Enter Google Analytics and delve deeper into what is on the homepage. Inside you will not only find the number of users, the bounce rate, the session duration and the value of sessions in a given period of time, but also a table entitled "When do users visit you.

Explained through colors - lighter if they indicate less traffic, more intense if the number of users is greater -, this table is essential for understanding not only when to publish your content, but also gives you a general indication of when to make posts on various social networks. And, above all, you can decide the reference period on which you will then carry out a more in-depth analysis. Obviously, if the analysis shows that there is more traffic on your site on Agent Email List Wednesdays from 12pm to 3pm, it is advisable for you to update the contents before 12pm, so as to make the platform optimal for the arrival of the mass of users. This way you will welcome them with new content and they will be encouraged to get to know you better.  - The acquisition funnel So far we have seen the most varied features of Google Analytics. Now let's see another one, which I will deal with in a slightly more general way.





Not because it isn't important (on this instrument, you will have realized it too, it's all fundamental!), but because otherwise I would have to keep you for a few more hours. And it's not my intention to do so. Did you know that thanks to Google Analytics you can examine your acquisition funnel? Ok, let's start again: what is an acquisition funnel? You can find an explanatory paragraph in our article dedicated to , but I will still give you a very short summary.  a user who enters a site to make a purchase. You will also know, surely, that not everyone who enters your online platform is ready to purchase. Some seek information, others need convincing. It is precisely on this that the perfect editorial plan for the contents - textual and otherwise - of a site is based. Here, this process is normally visualized via a funnel. In the largest part there is the multitude of those who visit your site to obtain information; further ahead there are those who are still undecided but a little more informed.