When you are conducting keyword research

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These keywords are more targeted and reflect users’ exact search intentions than generic or broad-based keywords. They can also provide users with a more customized search experience. The Power of Precision , you can specifically target the wants and demands of your target market. You may draw readers who are more likely to convert by including these certain terms in your article. For instance, if you own a running shoe business, it will be very difficult to rank at the top for the keyword “best running shoes,” much less gain much traffic from your efforts. keyword metrics for the keyword "best running shoes" If, however, you decide to target the keyword “women’s running shoes for wide feet” instead, then you are more likely to draw highly interested customers who are looking for that exact product.

keyword metrics for the keyword "women's running shoes for wide feet" After all, when someone enters that very long, very specific keyword, they are demanding one thing: the kind of product that they just searched for on Google. By positioning yourself CY Lists as someone who can answer their demand, you grab their attention, answer their search question, and ultimately bring in users who are more likely to buy your product. There is a value of precision that specific keywords provide. You may attract people who have a precise aim and are inclined to become clients by using such focused terms.




Less Competition=Less Cost Though these keywords often have lower search volumes since they are more specific than short tail or broad keywords, there often are fewer opponents for this from other websites. In that sense, you can also easily rank at the top of search engine results pages (SERPs) for these keywords, and attract more customers by focusing on untapped niches in a crowded online market.