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So, they are not necessarily social media managers. They might be digital marketers who have social as yet another thing on their to-do list. They might even be CMOs. % of the respondents were at a director level or above, and then % were managers or practitioners. So, a really nice even split of seniority, which I think really helps this data paint a very comprehensive picture of where things are at. [Giuseppe Caltabiano – Rock Content] Exactly, and if I look at all the trends throughout the full document, I think there is a common finding, at least that is my personal view, which we will now discuss individually.

And this common finding is that social is starting to go Canada WhatsApp Number Data beyond marketing. Organizations are aiming to achieve more with social than ever before. There are still, I see, some areas; brand awareness and customer acquisition driving conversions, which, of course, remain as the top social media goals. But, there are many surprises, in my opinion. For instance, I remember that the employee experience is jumping from something like this year. This is super interesting, in my opinion. Alright, do you want to maybe give us some general ideas about some common trends you found? to the first trend.



But, that jump from % and % of improving the employee experience, brand reputation management, and risk mitigation, also jumping from single digits to about %. And, it’s really showing how much more people are expecting out of social media, which is really exciting. [Sarah Dawley – Hootsuite] I think there’s a couple things I could call out, actually. One is the one that you just mentioned. The fact that we saw, you know, things like brand awareness and customer acquisition still being the huge exception, or goal, of social.