Newsflash Weekly March 20-26 2017

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This spring, Google started cleaning up its own products. The company announced that starting on April 1, 2017, it will stop selling and renewing subscriptions for the search module dedicated to websites, Google Site Search. The search module was preferred by site owners because it was easy to install and was useful to users who wanted to search for something specific within a site. Replacement solutions exist even in the suite of products offered by Google. Google Custom Search can be a solution for those who want to stay loyal to the IT giant. GCS is free, but ads are mandatory, they can only be published for non-profit organizations and for those in the educational area.


Another disadvantage is represented by the presence of Google branding elements, the customizations that site owners can make being limited. Website owners can use Amazon CloudSearch , Apache Solr , Cludo or Swiftype as alternative solutions for Google Site Search. 2. Google announced Phone Number Data new measures to prevent the appearance of advertisements next to extremist content The Google company announced a series of measures aimed at providing more security to brands that promote themselves through ads. These measures came after several large companies announced that they are stopping their ads running through the Google Display Network , due to their display next to extremist content. With the new updates, ads will only be displayed within the content that offers a high degree of brand safety.



Marketers can more easily exclude content from certain sites thanks to new and simplified options introduced in Adwords. 3. Instagram will allow brands to sell their products through organic posts The social network has been testing, since November 2016, a functionality that allows marketers to sell products through organic posts. At first, the functionality was only available for 20 companies in the US, for testing. Currently, Instagram has extended this functionality to brands that sell clothes, jewelry or beauty products in the US, and Instagram Shopping will be made available to everyone after another series of tests. The tool allows you to tag products in posts as easily as you can tag your friends. The lack of statistical data is one of the big problems that brands have encountered with this functionality, the problem that the company is working to solve by introducing statistical measurement systems.