That is why common cultural elements

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Cultural values ​​are the values ​​that make up a society and can help that society survive and develop.  are protected on a very large scale and closely, especially spiritual culture. Social factors – Sociological Social factors – Sociological In marketing and market research operations. The social environment influences and impacts user behavior and needs . Therefore, determining customer insight factors always involves analyzing the social environment. Factors originating from the sociocultural environment can change the demand for a company's products as well as the views of individual employees, which affects the business's operations.


Cultural standards and values Determine the way workers live and work, the product acceptance Email Data trends of consumers or the consumption of products by businesses. Population and population growth rate, age structure: Young or old population determines society's consumption trends. Population information provides businesses with strategic product orientation. For example, an aging population causes demand for drugs to increase while demand for toys is likely to decrease. Urbanization speed: The higher the urbanization speed, the higher the change in socio-cultural factors and the greater the tendency to integrate with the international market. Professional attitude: Attitude towards each occupation creates the perspective of workers or consumers towards businesses in that field, which can create advantages or disadvantages for businesses when producing and service provision.



Technological factors - Technological New technology reduces costs, improves quality and leads to further innovation. In addition, technologies and technical improvements create new products and new processes. Technological factors - Technological Technological factors - Technological Online shopping, coding and computer aided design improve the business environment. These developments can benefit consumers as well as product suppliers. Investment in research and development: The birth and development of technology not only creates new products that are more suitable for consumers but at the same time increases competitiveness, creating pressure on businesses.