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changes. Monitor the Position of your Keywords in Search Engines and Improve your SEO What to do when the position of your keywords in search engines is not improving? Here are some simple suggestions: Check the Competition Competitive analysis is an important aspect of any business and marketing activity, including SEO. How to proceed ? Easy: Make a specific list of who ranks for your target keyword(s). To do this, return to the Position Tracking tool . And select the project you just created.
Next, scroll down Costa Rica Phone Number List until you see “Top Keywords.” Click the blue “Show all keywords” button. Best Keywords in to the list of keywords you are tracking. Then click on the icon with the tooltip to see the corresponding SERP. Button to see the SERP in Position Tracking You now see the SERP for your keyword. This is a screenshot of the home page from your chosen location. It should look like this: Example of SERP matching a keyword in Position Tracking You can now see who is competing (and ranking) for this keyword. So, what are we looking for here? All sorts of things : Do your titles and meta descriptions contain the right keywords?
What types of resources rank? Blog articles, product pages, visual resources? Are the ranked pages for content that you don't offer? Find out what you're missing. Then improve your content. Hopefully, you will get a better position for these keywords. Evaluate Search Intent Search intent is the objective that motivates a user's search. This is arguably the most important factor that influences your keyword rankings. More precisely : What is the intent of the keyword you are targeting? And does your content meet this search intent? There are four main types of search intent: Navigational . The Internet user searches for a specific website. Informational . The Internet user wants to know more about a subject. Commercial investigation . The Internet user wants to know more about a product or service that he could buy. Transactional .
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發表於 2024-2-25 13:17:42