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Adidas and musician Kanye West are collaborating on a Yeezy collaboration that produces a line of sneakers and apparel. This cooperation allowed the Adidas brand to improve its position in the market and attract new customers. In the spring of , McDonald's launched a global campaign in collaboration with the South Korean group BTS. The company released a special "BTS Meal" set, which included the group members' favorite dishes. Apple collaborated with the Hermitage to create an application for exploring the museum's collections and virtual tours. This collaboration allowed the museum to expand its audience and make its collections accessible to people anywhere in the world. Russian tattoo artist Ruslan Tattoo collaborated with the Maxfield store, creating a collection of sweatshirts with designs in his style.

These collaborations are successful examples of brands and talent collaborating, proving that joining photo editing servies forces can result in unique products that attract new users and bring back old fans. Results So, collaboration is cooperation that will be useful to both companies and their representatives to create a joint product and achieve satisfactory results. Collaboration is a mutually beneficial activity, so no project participant should be left in the red. An important condition is a similar audience of buyers, for example, - years old. Moreover, brands can be from different markets. Collaboration is not a permanent collaboration, but a short-term interaction.



The downside of constant joint developments is the merging of brands. Each company must remain independent so as not to lose its uniqueness and recognition.What is a community A community is a group of people united by common interests, values, beliefs or goals. Community members usually interact with each other, exchange information, support each other, help in solving problems and achieving common goals. Communities can be organized at any level - from small groups of friends to large social movements or professional associations.