Dialogues and discussion threads
Top of the funnel content In the top half of the funnel, you appeal to strangers who you want to convert into visitors, they consume content on general topics related to their industry. Potential customers at the top of the funnel are learning about alternative answers to the problems they encounter. You are not talking about your brand yet, but about solutions for those who share a certain type of problem. Strangers who don't yet enter the funnel are just collecting information. If you provide information, you will attract them.This is important… you are building your reputation. Middle of the funnel content Continuing with our example... In the middle of the funnel, when the person has already entered your funnel, there you bet on content specifically related to your brand, about the solutions that your brand Digital Marketing Service and product provide. Your way of explaining the product can be online lectures, videos, e-books or more in-depth blog notes... some type of advanced content, which allows whoever has the problem to identify with the solution. At the middle of the funnel, the prospect.
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Already diving deep into understanding your solution and your products in reference to the problems they are particularly interested in. If the prospect has a problem and believes that your solution can work for them, their relationship with you will advance to the next level. Usually it will be when you fill out a capture form on your site or landing page or in your Facebook campaign, from there that stranger, who evolved into a visitor, is now a contact. You know it's a contact when you already have their data and at that moment they are already.
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