so we're not looking purely at viewability here.
Advertisers can easily tailor their text ads to meet a user's search query, whether the query is discovery-based or more geared towards immediate conversion. By Display Network, we're disrupting the user's experience to try to keep our brand in their mind. Take YouTube for example. Users are there to watch specific videos. So our goal with display ads on YouTube should be to serve ads with Compelling creative that makes users want to click on our ad and take them to our website (or back to our website if you use remarketing audiences).Even if the user isn't ready to convert at that time, we It will also at least give B2B Email List them a reminder. That's why we should update the columns in the placement report to get a better picture of the overall picture. YouTube Display Ads Placement Report Example In the example above, I've used a filter so it The full total is not shown. But in the date range I used, total impression spend on YouTube placements was $36,000 and total impression conversions were 203.
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This gives us a CPA of $180. However, when When we add the View-through conversion column, we can see that 654 viewers saw our display ad on these YouTube placements, did not interact with them at the time, but later converted. View-through conversions also exclude Everyone who interacts with any other type of ad in your account,We can then develop our own Viewthrough CPA metric, which is a number of $56.
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