Because personal selling involves a personal touch
The salesperson tries to highlight the different features of the product to convince the customer that it will only add value. However, convincing a customer to buy a product is not the motivation behind personal selling every time. Companies often try this approach with customers to make them aware of a new product. When to use personal selling? 1- Companies use personal selling when they want to spread awareness about the product they offer.salesperson knows better how to pitch a product to a potential customer. 2- Personal selling can be done through two different channels: retail and direct to the customer.Through them, the sales representative interacts with potential customers who come alone to inquire about a product. 3- The sales representative's task is to ensure that he understands the customer's need and thus showcase the different products that he holds within this phone number database category. Under the direct channel, a salesperson visits potential customers in an attempt to educate them about a new product the company is launching or may have a new offering that customers may not get from the open market. What are the advantages and disadvantages of personal selling? Advantages of personal selling 1- A better image of the company If customers misinterpret the company's messages and this jeopardizes the company's image. Sales staff can clarify the company's mission and present a better image of the company. If sales staff deliver a well-detailed message, it will improve the company's sales and revenue.
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It is considered a reward If you hire a seller for personal selling, you will be rewarded in manying are great examples of media tools, and help you spread the message across audiences . Some customers are looking for accurate information, and sellers can answer these questions in detail if necessary. However, if sellers do not know the answer, they search for information to provide correct information. This method has a profound impact on customers. 10- Two-way communication Television advertising is a one-way communication, but personal selling is a two-way communication. You ask the seller for something, and he will answer you with the required information. If customers have doubts and questions about the product, they can talk directly to the sales representative and ask their opinions. This wouldn't be possible in any other type of marketing message.
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